|New Stroh's Label for Bohemian-Style Pilsner|
|Stroh's Label from back in the day|
With the new Stroh's hitting the stores and bars Monday August 22, I wonder if it will be the top beer choice for hipsters in and around Detroit. At many of the "hipster" spots around town you can find a 16 oz. can of Pabst Blue Ribbon for a very good price (Imperial has it for $2). When I'm not drinking a craft beer, I tend to drink a Pabst as my first choice. Personally, it tastes better then Bud Light and Miller Light, and the price is always right. I do not know what Stroh's will be retailing for, but I imagine if they can hit the price point close to PBR, it will give the blue ribbon winner a run for its money.
Though the kickoff was Thursday night, I wonder if there will be more Stroh's parties before the release on Monday? With this weekend being the Woodward Avenue Dream Cruise, I would think they could have a big response setting up a party or tent somewhere along the cruise.
Learn more about Stroh's Brewery and the history of brewing in the Motor City by checking out the latest book by Stephen C. Johnson, Detroit Beer Book - A History of Brewing in the Motor City.